I was reminded yesterday that the world still operates person to person regardless of our wonderful technology.
I had sent email asking if a local Arts web site showed traffic from Bennington VT and Williamstown MA, areas from which one of my orchestras draws audience. Their advertising rates were reasonable and I thought it could be worth a trial run. I received a wonderful response. One of the Arts site's owners looked over our web site and noticed that we performed for free. Because of that, they offered to put together a small ad for our next two concerts and run it for free. I'll be able to tell if we are getting visitors directed from their site, to judge whether it is worth paying for an advertisement.
The way this is all happening - email, ads on web sites and using web site statistics to judge success - is very much about technology. We will probably complete this entire thing without ever meeting in person. But the core of it - an offer to help out our orchestra because we do something that is appreciated - is as old as human communication.
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